How can I get revenue from the affiliate program?

You attract players to the 1win site, and we pay out profits according to your chosen cooperation model (RevShare or CPA). Your earnings depend on the quantity and quality of the traffic you have attracted.

What is the difference between RevShare and CPA?

Under the RevShare model, you get 50% of the total company profits from each player you refer for life from the start. We cover all commissions and operating costs ourselves. CPA payment is a fixed payout for each player who performs a targeted action. We set simple KPIs because we care about both your growth and ours.

How can I get a higher payout?

We're ready to make an individual offer to each webmaster. To do this, we need detailed traffic information, i.e. its source and volume. RevShare rates are increased on an individual basis after successful referrals with an initial rate of 50% GGR.

What is the payout frequency?

Every Tuesday we make payments for our RevShare partners. Active partners have access to payouts any time. For the CPA model, payments can be made any day. The CPA hold is 7 days.

Why choose 1win Partners?

Being an iGaming market leader, we offer a high and stable RevShare starter pay rate, individual CPA deals, and a product with high click2reg and reg2dep conversion on any traffic source.

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How to Maximize the Value of Your Post-Tournament Audience: Life After the 2026 FIFA World Cup

20 July 2026

The final whistle has blown at MetLife Stadium in New Jersey. The trophy has been lifted, and millions of fans around the world are catching their breath after a month of football frenzy.

At first glance, this might seem like the perfect time to pause your campaigns, calculate your profit, and take a holiday. Yet anyone who knows the iGaming industry understands where the biggest returns come from: turning post-tournament momentum into long-term value.

The players you acquired over the past month are already warmed up. They have accounts, linked payment methods, and experience using the product. Most importantly, they have developed a taste for the emotions that come with betting. Let them drift away now, and you lose the full potential of this audience.

In this article, we explain how to keep your player base engaged, maximize RevShare revenue, and ensure that your CPA traffic continues generating value after the FTD made on the World Cup final.

Why post-tournament audiences are so valuable

Major tournaments attract more than experienced bettors. They bring in a mass-market audience: football fans, casual players, and users who rarely bet but respond strongly to major sporting events.

This audience has several valuable characteristics.

First, they have already completed the hardest steps: registration and the first deposit. The main entry barrier is gone.

Second, they have formed an emotional connection with the product. They have experienced an important match, a win, a loss, a cashout, an accumulator, or a live bet through the platform.

Third, even after the final, many users retain the habit of checking the sportsbook, browsing the odds, and waiting for their next reason to bet.

This is where retention work begins. Aggressive bonus pressure is unlikely to deliver sustainable results. Instead, the player needs a smooth transition into a new engagement scenario. Once the World Cup ends, your communication should answer one simple question: what comes next?

Your post-final strategy

During the World Cup, click-to-registration and registration-to-deposit conversion rates reach their peak. Players arrive with a clear goal: to bet on their favorite national team in the final.

What happens after that?

If you run traffic on CPA, you have already received your FTD payout. However, advertisers always assess traffic quality. Players who place one bet on the final and disappear weaken your cohort metrics. Help the product retain them through your push database, email campaigns, or Telegram channels, and your traffic becomes significantly more valuable. That creates a direct path to higher payouts and broader caps.

If you work on RevShare, the logic is straightforward. The 2026 World Cup is the tip of the iceberg and an efficient way to acquire a large player base at a lower cost. The real RS returns will begin in autumn, when these players become regular users.

Your immediate priority is to recapture the player’s attention before they withdraw their remaining balance or forget their password.

A single journey will not work for everyone. Post-tournament intent fragments quickly. Some players remain focused on football and wait for the club season. Others switch to different sports. Some move into casino because they want a faster format without waiting for the next match. The rest gradually lose interest unless they receive a timely reason to return.

Segment 1: The player acquired through the final

This is the most common scenario at the end of a tournament. The user sees a creative, follows the link, registers, makes an FTD, and bets on the final.

Overloading this player with complex messaging about long-term betting strategies will create unnecessary friction. They came for one event, so their next step should feel equally simple.

What to promote:

Upcoming club friendlies
“What to bet on after the final” selections
Non-sports event markets in the 1win Markets section
Fast casino formats, including crash games, instant games, and live casino

The second deposit is particularly important for this segment. The FTD has already taken place, but genuine player value starts with repeat activity. If the player returns during the first week after the final, the chances of retaining them rise significantly.

Keep the communication direct:

“The World Cup final is over. Football continues.”
“The club season is just around the corner.”
“The top leagues are still preparing. Start with pre-season.”
“Want a faster format without waiting for the next match? Head to the casino.”

Segment 2: The active World Cup bettor

This user placed multiple bets throughout the tournament. They followed the group stage, knockout rounds, live markets, and statistics, and may have built accumulators.

There is no need to sell them on sports betting. Move them quickly into the next stage of the sporting calendar.

The best options include:

UEFA Champions League qualifying
Club friendlies
Early markets for the start of the European domestic season
Outright league-winner markets
Major fixtures from the opening rounds
Domestic leagues that continue throughout the summer
Esports and UFC as additional engagement points

For RevShare, this is one of the most valuable segments. The player has already demonstrated depth of engagement. They understand betting mechanics, respond to markets, and can return without large additional bonuses.

Your main objective is to keep them active during the gap in the calendar. Generic promotions will have limited impact. Build anticipation for the new football season instead: clubs return to training, European qualifiers begin, the transfer window gathers pace, and the first major league fixtures approach.

Segment 3: The fan of a specific national team

These players are often driven by their emotional connection to one team. If their national side wins, engagement peaks. If the team is eliminated, interest can disappear quickly.

The solution is to create a new emotional connection.

If a player supported Brazil, Argentina, France, England, Spain, Portugal, or Germany, redirect their attention to the clubs represented by that national team’s biggest stars.

The logic is simple. A player followed Mbappé, Bellingham, Vinícius, Yamal, Haaland, Kane, or another major name during the tournament. After the World Cup, club matches featuring those players become the natural next step.

Communication angles:

“Followed the national team? Now watch its stars return to club football.”
“The tournament’s biggest names will soon be back on the pitch in Europe’s top leagues.”
“The journey continues in club football.”

This approach works particularly well across SEO, Telegram, push notifications, and email flows.

Segment 4: The bonus hunter

Every World Cup attracts players who respond primarily to bonuses: free bets, promo codes, boosted odds, cashback, and tournament mechanics.

On CPA, these users can generate an FTD and disappear soon afterwards. On RevShare, they carry limited value unless they develop deeper playing behavior.

This segment requires careful handling. Constantly increasing bonus pressure will only reinforce bonus-driven behavior. Move the user from chasing rewards into a clear and repeatable playing journey.

What works:

Bonuses on subsequent deposits — 1win offers up to +600% across the first four deposits
Personalized event selections
Casino cross-promotions with a simple entry point

Every bonus should lead to a specific next action. If the user claims a reward and leaves again, retention has failed. If the bonus encourages a second and third session, the player is already moving towards a healthier lifecycle.

Segment 5: The casual audience

These users treated the World Cup as entertainment. They may not know the lineups or study the statistics. They often bet on the favorite, choose attractive odds, or place an impulsive live bet.

Sports alone may struggle to retain them after the final. Casino provides a much stronger transition.

Suitable formats include:

Crash and instant games
Simple slots
Live casino
Short tournaments
Games with clear mechanics and brief sessions

Casual players do not want to wait until Saturday for the next match. They want a fast cycle: open the product, take an action, and feel the excitement.

For RevShare, casino can become the most valuable continuation of the World Cup journey. Sports hype brings users into the product, while casino keeps them engaged between matches, rounds, and seasons.

Where should you redirect traffic?

Pre-season friendlies between major clubs

Immediately after the World Cup, Europe’s biggest clubs begin their commercial pre-season tours across the United States, Asia, and the Middle East. Fixtures featuring Real Madrid, Manchester United, Barcelona, or Bayern Munich naturally attract attention.

July 2026

July 24: Rosenborg vs Manchester United — Trondheim
July 25: Liverpool vs Sunderland — Nashville, USA
July 28: Chelsea vs Western Sydney Wanderers — Sydney
July 29: Liverpool vs Wrexham — New York, USA

August 2026

August 1: Manchester United vs Atlético Madrid — Stockholm, Snapdragon Cup
August 1: Chelsea vs Tottenham — Sydney
August 1: Arsenal vs Girona — Girona
August 1: Manchester City vs Inter Milan — Hong Kong
August 2: Liverpool vs Leeds United — Chicago, USA
August 5: Arsenal vs Real Betis — Dublin
August 5: Chelsea vs Juventus — Hong Kong
August 7: Aston Villa vs Bayern Munich — Hong Kong
August 8: PSG vs Manchester United — Gothenburg
August 8: Chelsea vs AC Milan — Jakarta
August 8: Brighton vs Roma — Brighton
August 9: Arsenal vs Borussia Dortmund — London
August 9: Manchester City vs Atlético Madrid — Seoul
August 9: Liverpool vs Monaco — Liverpool
August 12: Newcastle United vs Everton — Edinburgh
August 12: Leeds United vs Manchester United — Dublin
August 12: PSG vs Aston Villa — Wals-Siezenheim, UEFA Super Cup
August 15: AC Milan vs Manchester United — Wrocław
August 15: Bologna vs Brighton — Brighton
August 15: Newcastle United vs Bayer Leverkusen — Newcastle

The return of Europe’s top five leagues

The Premier League, LaLiga, Serie A, Bundesliga, and Ligue 1 all return in August. Players who followed Mbappé, Haaland, or Vinícius during the World Cup will want to keep betting on them throughout the domestic season.

LaLiga: August 14–16
Premier League: August 21–22
Ligue 1: August 21
Serie A: August 22–23
Bundesliga: August 28

European club competition qualifiers

The UEFA Champions League, Europa League, and Conference League will also be deep into their qualifying stages.

For players in the CIS and Eastern Europe, matches involving local clubs can generate even stronger engagement than fixtures between Europe’s biggest teams.

Moving sports bettors into casual casino games

Casino cross-sell is one of the most effective ways to increase the LTV of a sportsbook audience.

Sports bettors often have limited interest in traditional slots with long spin cycles. They are accustomed to the pace and tension of live sport, so they tend to prefer fast gameplay with a sense of control.

What to promote:

Crash games

This is the strongest format for cross-selling. Lucky Jet, Aviator, and Speed-N-Cash are well suited to football audiences. Fast rounds, player chat, and the ability to cash out at any moment make the mechanics immediately familiar to sports bettors.

Sports-themed slots and live casino

Promote football-themed slots or live roulette. Both formats preserve the atmosphere and immediacy that sports audiences are used to.

Your post-final content strategy

Post-tournament content needs to move quickly. The ideal window covers the final days of the tournament, the final weekend, and the first week after the final.

What to publish on your blog

Where to bet after the 2026 FIFA World Cup
Which football tournaments begin after the World Cup
How the World Cup’s biggest stars are returning to their clubs
The best markets for pre-season friendlies
How to bet on the opening rounds of the Premier League, LaLiga, Serie A, Ligue 1, and Bundesliga
How casino games can fill the gaps between football fixtures
How to build an accumulator for the opening matches of the club season
Which teams are likely to start the season strongly after the World Cup

What to publish on Telegram

Telegram works best for immediate betting opportunities:

Match of the day
Curated odds
Short predictions
League start reminders
“The hero of the World Cup final is playing for his club today”
Casino offers between matches
Direct deposit calls to action

What to target with SEO

SEO content should focus on low- and mid-volume queries:

Betting after the 2026 World Cup
What to bet on after the World Cup final
When does the 2026/27 Premier League season begin?
Betting on club friendlies
LaLiga opening-round predictions
Serie A season-opening predictions
Champions League qualifying bets
Best casino games for football bettors
Free bets after the 2026 World Cup

The more specific the search query, the greater the chance of attracting a user with clear intent.

A 30-day post-final funnel

Days 0–3: Maintain the emotional momentum

The player is still processing the final. Give them a new reason to return immediately.

Focus on:

Final results and analysis
The next available football match
A second-deposit bonus
A casino offer for a short session
“What comes after the World Cup?” content

Days 4–10: Pre-season and European qualifiers

The World Cup excitement has started to fade, but new storylines can keep the audience engaged.

Focus on:

Club friendlies
European club competition qualifiers
Transfer news
World Cup stars returning to their clubs
Multi-event accumulators

Days 11–20: Prepare players for the top leagues

This is the time to build anticipation for the new domestic season.

Focus on:

The start of LaLiga
The start of the Premier League
The start of Serie A
The start of Ligue 1
The start of the Bundesliga
Outright league-winner markets
Opening rounds and major fixtures

Days 21–30: Major club football returns

By this stage, the player should be entering a full sports betting cycle again.

Focus on:

Opening-round fixtures
Live betting
Weekend accumulators
World Cup players returning to club action
Casino games between matches
Personalized offers for active users

Final thoughts

The end of the 2026 FIFA World Cup opens the next stage of monetization. Your players have already funded their accounts and built trust in the brand.

Shift the focus towards pre-season tours, build anticipation for the return of domestic leagues, and move bettors looking for faster action into games such as Lucky Jet.

Keep working with your player base and segment every push campaign. Your RevShare account can continue generating strong returns throughout the coming season, while high-quality CPA traffic will help you secure some of the best terms on the market.

Keep scaling profitable traffic with 1win Partners.